Invest In Kids.

Quality versus quantity, that has always been my motto on things. Not that there isn't merit in quantity versus quality, but just not my way of things.

I was thinking of this one article I read on Aston Martin. There used to be an Aston Martin plant, and they used to give tours to children. The author of the article said how he so enjoyed those tours, and it was there that he totally fell in love with the car. He was being interviewed because he let a car magazine borrow one of this brand new Aston Martin DB9, I think, for a review. I can't quite remember the model, but the story stuck with me.

How awesome that a brand like Aston Martin, a super expensive luxury brand, would do this. No way was any of those kids going to afford a car, but they invested in those children. And when they grow up, look what happens.

I remember when I was fifteen, I requested a catalog from Porshe. You had to call their toll free number and what not, but when I told the receptionist my age, her tone completely changed. And so, even though Porshe makes nice cars, I don't think I will ever get one just because of the way that lady treated me. I used to love Porshe. I even rated them higher than Ferrari in my mind. But no more.

It's funny, I used to get car brochures for all sorts of cars. It's odd that I would end up getting a car that I had a brochure for, maybe not so odd.

I find it odd that investing in children hasn't paid off for Apple though. Somewhere along the line of using Mac computers in school, you realize that for some weird reason, no one uses them at home. People start to drift away. But in the end, I hope it pays off somehow for Apple. I just can't stand the ideal that good hearted, well intented attention to children should not be rewarded.